How to Do an Effective SWOT Analysis for Your Marketing Campaigns
Guy Consterdine. Magazine advertising effectiveness: the research-based evidence Guy Consterdine Guy Consterdine Associates FIPP Research Consultant Warsaw, - ppt download
The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures: International Journal of Advertising: Vol 25, No 4
Long-Term Marketing or Short-Term Advertising: Which is Better? | CodeGlo Journal
STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
Adaptability: Time to Start Thinking about Thinking – Army Leadership to Foster a Culture of Strength of Mind, Problem Solving, Long and Short-Term Cognitive Agility, Complexity and Systems Thinking eBook by Progressive
STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
Advertising Effectiveness in Short- & Long-Term Strategies - Motor Vehicle Network
Tom Roach on X: "Seconds of active attention and short-term advertising strength are highly correlated (regardless of platform) https://t.co/Uzg5VcyZNc" / X
Defining the added value of attention measurement - Amplified Intelligence